North Carolina Department of Commerce


 
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North Carolina Department of Commerce Rebrand and Website Redesign


Summary:

A modern look for North Carolina businesses’ state government resource

North Carolina has been attracting new business ventures for decades and many have thrived thanks to the innovative programs and resources offered by the state’s Department of Commerce. The busy state agency wanted to project a look and feel through its branding and website that rivaled the businesses they serve. Studio Harbor was enlisted to refresh the agency’s logo mark, design a new theme for the website and write content for important landing pages. Additionally, the agency contracted Studio Harbor to write fifteen case studies to demonstrate the capabilities of the agency’s grants, programs and funding opportunities.

Scope:

  • Co-lead client kick off, brand discovery, content planning and weekly client check-ins

  • Coordinate communications and schedules for project milestones

  • Track milestone versioning, client feedback and approvals

  • Change management

  • Create resources and tools to help client manage content creation

  • Liaison between project vendors

  • Provide ongoing updates to internal stake holders during daily scrum

  • Content entry

  • Scheduling support for copy writer